The Power of Partnerships - Nike & Michael Jordan Case Study
NBA sponsors Kia, Nike, Under Armour set activation plans as new season gets underway - New York Business Journal
NBA signs 8-year apparel deal with Nike - ESPN
Nike snaps up LeBron James' son Bronny, 18, to a lucrative NIL endorsement deal | Daily Mail Online
NBA sponsorship revenue climbs 12.5% to US$1.64bn for 2021/22, says study - SportsPro
NBA and Nike Stay Silent After Enes Kanter's China Comments – Sportico.com
NBA sponsorship spend tops $1 billion for first time
Commentary: Why Nike Should Stop Sponsoring College Sports | Fortune
NBA's Jersey Sponsorship Program: An Insight from Research
Sponsorship in the NBA | Hookit
Nike Looks to the NBA for Salvation | The Motley Fool
Kyrie Irving's contract with Nike is terminated : NPR
The Ideal Jersey Sponsors for Every Single NBA Team
Are NBA Jersey Sponsorships Worth It? - by Joe Pompliano
Be Like Mike: The Biggest NBA Sponsorships and Collaborations
One Chart That Shows Just How Much Nike Dominates the NBA
Nike Wins Deal to Outfit NBA - WSJ
Here Are the New Nike Uniforms for All 30 NBA Teams
Kevin Durant becomes 3rd NBA player to sign lifetime deal with Nike | NBA .com
The Ideal Jersey Sponsors for Every Single NBA Team
Nike Announces 8-Year Partnership as Official Uniform Provider of the NBA | SLAM
List of NBA jersey sponsors - Wikipedia
